We’re excited to share that Le Réussi® was recently featured in Glossy, highlighting how brands are reimagining the format of fashion shows during New York Fashion Week.
Fashion Shows Move Into Retail Spaces
This season, brands like Derek Lam 10 Crosby, Milly, Tibi, and Markarian opted to host their NYFW presentations in their own stores and showrooms. By using spaces already designed to reflect the brand, they not only cut costs but also created more intimate experiences for buyers, stylists, and editors. These events merge presentation with retail—turning attendees into immediate shoppers.
Nguyen Tran’s Perspective
In the article, our founder Nguyen Tran shared her perspective on this shift: “By positioning shows in store or showroom locations, brands can seamlessly turn attendees, buyers, stylists, and media into immediate shoppers. They experience the collection and can purchase on the spot. This strategy effectively merges marketing and retail, reducing costs by combining presentation and sales efforts in one.”
Nguyen also noted that traditional venues in New York can cost $50,000 or more for a single evening, with full show production running anywhere from six figures to over $1 million. Hosting in-store or showroom events eliminates many hidden costs—like lighting, seating, catering, or rentals—making this format not only efficient but also sustainable.
Why It Matters
For Le Réussi®, this shift resonates deeply. Our mission has always been to combine sustainability, artistry, and empowerment. By streamlining shows into spaces that are both creative and functional, brands are redefining what meaningful fashion looks like in today’s world.
We’re honored to have our voice included in this important conversation, alongside industry leaders shaping the future of fashion.
Read the full Glossy article here: https://www.glossy.co/fashion/fashion-briefing-at-new-york-fashion-week-intimate-and-small-scale-shows-are-gaining-in-popularity/
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