Kendrick Lamar, JNCO Jeans, and the Resurgence of Retro Fashion: My Contribution to Glossy’s Feature

The world of fashion is constantly evolving, but every so often, the past makes a triumphant return. Recently, Kendrick Lamar’s record-shattering Super Bowl halftime performance not only captivated millions with its artistry and political undertones but also sparked a fashion revolution. His choice of wide-leg, flared jeans by Celine instantly became the talk of the town, selling out within days and reigniting a love for the bold, retro styles of the late ’90s and early 2000s.

As the CEO of Le Réussi, a sustainable fashion brand dedicated to redefining modern style, I was honored to contribute my expertise to Glossy’s insightful article on this cultural moment. The piece, titled “Fashion Briefing: Kendrick Lamar and the Return of JNCO Jeans,” delves into the resurgence of wide-leg denim and its impact on the fashion industry.

In the article, Glossy highlights how Lamar’s jeans “stole the show,” with publications and brands alike drawing comparisons to the iconic styles of the past. The piece also features insights from Camilla Revah of JNCO and myself, discussing the cyclical nature of fashion trends and the growing demand for bold, statement-making denim.

At Le Réussi, we’ve always believed in the power of timeless design and sustainable innovation. This moment is a testament to how fashion can bridge generations, blending nostalgia with modern sensibilities. It’s also a reminder of the influence that cultural icons like Kendrick Lamar have on shaping trends and consumer preferences.

I’m thrilled to have been part of this conversation and to see Le Réussi recognized alongside industry leaders. This feature underscores our commitment to pushing boundaries and redefining what it means to be a sustainable, forward-thinking fashion brand.

You can read the full article on Glossy’s website here: Link to article.

Here’s to embracing the past, celebrating the present, and shaping the future of fashion!

Nguyen Tran
CEO, Le Réussi®